- Want to be found by people in your area looking for your product or service?
- Want to be featured on the Google Map for those enquiries?
- Now you can – it’s all done through a free application from Google called “Google My Business” – it is pretty much essential to most locally based businesses.
What Is Google My Business?
Google My Business was launched by Google way back in 2014, in an attempt to bring together all the tools and resources you might need to promote your business on their various properties.
Businesses can use Google My Business to:
• Get a Google Map listing for your business and manage it
• Get and operate a Google+ Account
• Get and operate a Google Business Account
• Build and manage Google+ “Brand Pages” for your business
• Ask for, manage and display Google Reviews for your business
A good profile on Google My Business is essential for all online businesses, whether they trade locally, nationally or internationally, but it is for small local businesses that the system is really a make or break activity.
Google My Business is an invaluable tool for any business owner who runs a real “brick-and-mortar business”.
Understanding the fundamentals of this platform and implementing it properly in your business will greatly increase your chances of being found in local and mobile search results.
If you are a small business looking to connect with more local consumers, these search results are the most valuable ones you can get. Getting ranked locally is also a lot easier and less time consuming than attempting to compete nationally or internationally where the competition is sure to be a lot hotter.
Not only that, but focusing on local rankings will also help you reach geo-targeted consumers who are more likely to become real customers.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+, from a single account.
It’s a one-stop solution that should help you simplify the whole listing management process going forward.
Accessing the dashboard is easy. You can do it from the Google My Business platform on your PC, or you can download the Google My Business App for the Android iOS and use it on your mobile device. Either method will allow you to access and control all of the dashboard functions.
While we can’t promise that Google won’t change things again sometime in the future, we can promise that this new integrated system known as Google My Business makes things a lot easier today.
Local SEO (Search Engine Optimisation), is now more important than ever and getting good with Google is something every business should think seriously about doing.