Our Done-For-You Services are designed to give you a fixed price for a clearly defined piece of work.
Business Profile Questionnaire
Our business profile quiz is available to you free of charge. The purpose of this fun quiz is to spend a little time thinking about what it is you do and how you do it, in order to gain a deeper insight into how you operate. Most businesses find it interesting and useful. It is a fundamental part of preparing the “Visibility Matrix” for you as it helps us to identify the mix of digital marketing elements that will really make a difference to your business.
Market Assessment Report
When you are considering undertaking digital marketing, it’s always good to have some facts and figures about your business and the competitive online marketplace you are operating in. This ‘Market Assessment’ report identifies opportunities for improving your online visibibility and performance. It is designed to highlight how well your business is performing online in relation to your competitors and why. No business owner likes to think they are being out-performed by a competitor so find out what is really going on in your marketplace with this report!
Visibility Assessment Report
This report looks at your current level of visibility online and identifies any problems that need to be resolved in order to make you stand out among your competition. It is a vital step towards achieving a high level of online visibility and attracting more website visitors which ultimately lead to sales. The report Includes:
- Checking that the site is indexed for both desktop & mobile searches on main search engines and reports on any problems with indexing
- Which keywords/phrases currently trigger a listing on Google’s SERPs, (Search Engine Results Pages)
- Identifying your 5 most relevant online competitors and identifies their keywords, ads and site visibility
- Assesses the availability of traffic for your site from natural search, paid ads and Social Media.
- Assesses the traffic levels and bounce rates of all 5 competitors and compares them to your own metrics.
- Checks your status for 3 principle metrics, Citation Flow, Trust Flow and Domain Authority and compares these to the competitors rating for the same metrics.
It also includes our popular “Scorecard” which shows valuable information about your business compared to the 5 competitors identified above. The full “Competitive Landscape” report, see below, normally carried out once a campaign has been commissioned, extends the scope of this entry-level report to include more competitors and a host of other factors.
Once equipped with report, a digital marketing strategy can be confidently put together with specific details of the necessary campaigns.
Website Backlink Report
Any website that needs to be prominent in search results on Google, Bing & Yahoo needs to have a good quality, clean, backlink profile. It is often mistakenly thought that such links no longer matter but backlinks continue to be an important factor in ranking websites. Although it is possible to place a website at the top of the search results without backlinks, it is very unlikely to happen unless the search phrases in question are unusual and have very little, if any, competition.
We advise you to have a full Backlink Profile carried out at the start of your campaign and then have it updated monthly. That way, any spurious or potentially toxic links are identified quickly and can be dealt with so as to avoid incurring penalties from Google and other search engines.
Local SEO Audit
This report is specially designed for businesses that trade mainly in their own local area. Failure to get everything setup properly for a specifically local business can result in virtual invisibility for your website. We check the Google “My Business” profile, including map listings and Google+ that are vitally important when trying to get a fair share of local search traffic, especially on mobiles. Other factors that we check in this report are Citations and Reviews, both of which are key indicators of a site’s strength in local searches.
Your Full Competitive Landscape – The Visibility Matrix
This is a very detailed analysis of the market in which you operate, identifying the major players and their tactics for gaining online traffic and enquiries. We examine the keyword profiles being used for natual search, paid search and social media activities. Then we examine their ad campaigns, if any, and the levels of traffic that are being attracted by each competitor, and how they are doing this.
This then enables us to present a digital marketing strategy to you which is designed to gain maximum visibility in your marketing “landscape.” We effectively produce a blueprint of what needs to be done, in order of priority, in order to gain prominence in any online market. Doing all this research normally would take several days but “The Visibility Matrix” enables us to streamline the process and makes this kind of battleground strategy available to even the smallest business. It is a “weapon of mass conversion” and is recommended for all businesses, irrespective of size and type.
Done-For-You – A Visibility Engineering Blueprint Implementation
Armed with the knowledge revealed by our research, we put together a full digital marketing strategy for you. Then we do the necessary setup work and, after your sign-off, set it running. Our service includes all of the following, as needed:
- Setup up all paid search and other paid campaigns as appropriate to the campaign, including Google AdWords, YouTube, Twitter, Pinterest and LinkedIn. Bing/Yahoo also included if requested.
- Setup, build and populate target audiences appropriate to your business needs
- Setup remarketing campaigns for a range of popular destinations
- Setup PLA, “product listing ads” if required. There is a £100 surcharge and it requires a Google Merchant Account.
- Setup and/or optimise Social Media profiles
- Setup and optimise all Content Marketing channels
- Perform a full website audit and report on any structural problems with your website.
All of this is designed to provide step-by-step assistance with building and implementing a digital marketing strategy for your business. We offer a monthly retainer service, (from £499), for ongoing monitoring, analysis, maintenance and with done-for-you optimisation, if required. This includes a full set of monthly reports.
“The Marketing Machine” – Sales Funnel Implementation
Automated sales and marketing funnels using email automation out perform any other type of digital marketing technique for finding, nurturing and converting leads into customers or clients. We offer a fully comprehensive yet affordable service to small businesses that ensures you don’t waste time and money on trial and error. Get it done right the first time!
Using the technology developed by ourselves, and those of our partners Infusionsoft and Ryan Deis in the USA via his “Digital Marketer” operation, we design and implement automated funnels that will transform the marketing power of any business with virtually any product or service. Please see our “Funnel Guide” for help and pricing for these mega-powerful marketing weapons.